游客与居民视角下朱家角古镇地方性特征感知差异

Differences in Perceived Local Characteristics of Zhujiajiao Ancient Town from the Perspectives of Tourists and Residents

朱家角古镇作为江南古镇的典型代表,旅游业发展迅速,但是居游空间的混合导致游客与居民两个感知主体之间产生矛盾,对朱家角的地方特色产生不同的感知和情绪。为探究居游混合下的朱家角古镇地方性发展方向,从居民和游客两个感知主体入手,采用问卷调研、访谈和实地游览的方式,分析居民和游客对古镇地方特色的感知及其带来的愉悦感的差异,以及该差异产生的原因和影响要素。结果表明:游客对旅游相关的游览对象有更强烈的感知和愉悦感;居民总体对当地的旅游发展持肯定和支持态度,对朱家角古镇景区总体评价较高,且对朱家角各项感知因素的感知强度及愉悦感均大于游客。据此提出规划引导策略:打开河岸空间,活化居游共享空间;优化现有商业业态,引入优质商业活动。

As a typical ancient town in Jiangnan,Zhujiajiao Ancient Town has seen rapid development of tourism,but the mixing of residential and tourism spaces has led to contradictions between tourists and residents,which are the two perception subject,and has generated different perceptions and emotions towards the local characteristics of Zhujiajiao.In order to explore the localized development direction of Zhujiajiao Ancient Town under the mixed residence and tourism,we start from the two perception subjects,i.e.,residents and tourists,to analyze the differences between residents and tourists in their perception of local characteristics of the town and the pleasure experienced accordingly using questionnaire survey,interviews and field trips,and also analyze the reasons behind the differences and the influencing factors.The results show that tourists have a stronger perception and sense of pleasure towards tourism-related objects,while residents in general have a positive and supportive attitude towards local tourism development,give a higher evaluation of the Zhujiajiao Ancient Town Scenic Area,and show a greater intensity of perception and sense of pleasure than tourists towards the various factors to the perception of Zhujiajiao.Accordingly,the guidance strategy for planning is proposed to fully utilize the riverbank space for revitalizing the shared space for residence and tourism,and optimize the existing commercial businesses with the focus on high-quality commercial activities.