微短剧推动文旅融合发展探析

An Analysis on the Promotion of Cultural and Tourism Integrated Development by Micro Dramas

微短剧是网络影视与短视频深度融合的产物,微短剧市场的繁荣,为“微短剧+文旅”融合发展提供了新思路。微短剧在时长短、节奏快、爆点密的影视化表达中,基于空间转喻的方式,将现实场景延伸至故事空间,使现实与虚拟交织在一起,营建情感氛围,通过“视觉空间”“情感空间”与“社会空间”的多效联动唤醒受众的文化记忆,在全新的沉浸式体验中,激发受众打卡微短剧中所呈现的旅游地的欲望。“微短剧+文旅”融合发展处于探索阶段,要多方参与共建实现价值叠加:要不断加强微短剧创作的示范引领作用,探索与文旅产业跨界深度融合;要协调好政府与市场的关系,实现政府推动与市场驱动相结合;要不断拓宽文旅类微短剧传播渠道,深化微短剧赋能文旅的能力;要结合地域文化优势,科技赋能提升文旅品牌价值。

Micro dramas are the product of the deep integration of network film,television and short video.The prosperity of micro drama market provides a new idea for integrated development of“micro-drama and cultural tourism”.In the film and television expression,micro dramas with their short duration,fast pace,and intense moments,extend real-world scenes into story spaces through spatial metonymy.The reality and the virtual are interwoven together to build an emotional atmosphere.By linking“visual space”,“emotional space”with“social space”,the cultural memory of the audience is awakened,which inspires audience to explore the tourist destination in the new immersive experience.The integrated development of“micro dramas and cultural tourism”is in the exploration stage,and it needs different parties to participate to create values;enhancing the exemplary and leading role of micro dramas to explore in-depth integration with the cultural and tourism industry;coordinating the relationship between government and the market to combine government promotion and market drive;expanding the distribution channels of cultural and tourism-themed micro dramas to increase its impact on the cultural and tourism industry;using regional cultural advantages and technological empowerment to boost the value of cultural and tourism brands.