揭开身份的面纱:组织身份结构模型构建

Uncovering Identity:Constructing the Structural Model of Organizational Identity

组织身份代表组织存在的本质内涵,是组织受众理解并解释组织行为,应对认知模糊与挑战的根本倚仗,但组织身份的理论内涵,尤其是结构维度仍不明晰。为此,本文以飞算、飞鹤、竹叶青为研究样本,运用案例研究辅之扎根编码的方法构建组织身份结构模型,得出研究结论:(1)组织身份由基因性身份维度、表现性身份维度、解释性行为维度与演绎性行为维度构成,前两者隶属于认知面,后两者隶属于行为面。(2)认知面和行为面各自存在内部作用关系。基因性身份维度是表现性身份维度的基础,表现性身份维度表达基因性身份维度并影响受众对组织身份的感知。解释性行为维度与演绎性行为维度互为基础,彼此支撑。(3)认知面和行为面还存在交互作用。基因性身份维度处于中心位置,是组织身份的逻辑基点与认知起点,其余维度的各要素相互影响,彼此关联。本研究旨在通过构建综合性组织身份结构模型而贡献于相关理论研究并指导组织身份管理实践。

Organizational identity represents the essential value of why an organization exists,which is the fundamental basis for audi⁃ences to understand and explain organizational behaviors,but the theoretical connotation of it,especially the elemental and structural di⁃mensions,remains unarticulated.To this end,CalEx Tech,Feihe,and Zhuyeqing are selected as the samples,and a structural model of organizational identity is constructed using case study supplemented by grounded coding methodology.This study finds that:(1)organi⁃zational identity consists of genetic identity dimension,expressive identity dimension,interpretive behavior dimension and deductive be⁃havior dimension,involving both cognitive and behavioral aspects,and(2)the cognitive and behavioral aspects have internal relation⁃ships respectively.Genetic identity dimension is the basis of expressive identity dimension,and expressive identity dimension expresses it and influences the perception of organizational identity.Interpretive behavior dimension and deductive behavior dimension are based on and supportive to each other,and(3)there is an interaction between the two aspects.Genetic identity dimension is at the center of the organizational identity structure,expressive identity dimension is at the outer layer of it,connecting the behavioral dimensions.The core idea is the fundamental logical base and cognitive starting point of organizational identity,while the elements of other dimensions interact with and relate to each other.This study contributes to theoretical research in organizational identity and provides some theoretical guid⁃ance for managers.