影视明星粉丝追星旅游的具身崇拜体验研究

A Study on the Embodied Worship Experience of Film and Television Star Fans in Star-chasing Travel

追星旅游体验过程由圣地的媒介化构建、沉醉式的在场感知、粉丝自我价值创造三个阶段组成;粉丝游客通过粉丝-明星关系亲密化、氛围情境沉浸化、情绪表达狂欢化、互动仪式模仿化四个维度的在场感知获得追星旅游的沉浸体验;追星之旅是一场明星粉丝的网络媒介化朝圣实践,本质上是一种具身性的偶像崇拜行为,其形成过程也是网络景观不断生产与消费的过程。

Star-chasing is closely intertwined with tourism activities,and the burgeoning trend of celebrity-centered travel—known as “star-chasing tours”—is gaining momentum.Drawing on internet texts and interviews with fan tourists as primary data,this study employs the grounded theory research method to explore the mechanisms underlying the formation of the star-chasing travel experience for fans of film and television stars.The research reveals that the star-chasing tourism experience consists of three stages:the mediatization construction of the pilgrimage site,the immersive perception in a state of intoxication,and the self-value creation by fans.Fan tourists achieve an immersive experience in star-chasing tourism through four dimensions of on-site perception:the intimacy of the fan-star relationship,the immersion of atmospheric scenarios,the euphoria of emotional expression,and the mimicry of interactive rituals.The star-chasing journey is characterized as a pilgrimage practice mediated by online platforms for fans of celebrities.Fundamentally,it is a form of embodied idol worship behavior,and its formation process is also a continuous cycle of the production and consumption of online landscapes.