基于地域文化的青莲古镇视觉形象设计

Innovative Strategies for the Visual Image Design of Qinglian Ancient Town Based on Its Regional Culture

青莲古镇的视觉形象是古镇对外彰显其形象和特色的重要因素之一。从地域文化与古镇视觉形象设计的互生关系入手,梳理青莲古镇地域文化,着力分析基于地域文化背景下的青莲古镇视觉形象设计,为城市的视觉形象设计提供新的思考维度和独特视角,是本文的旨趣所在。

The visual image of Qinglian Ancient Town is one of the key factors for the town to display its image and characteristics to the outside.From the perspective of the relationship between regional culture and the visual image design of ancient towns,this paper combs the regional culture of Qinglian Ancient Town and focuses on the analysis of innovative strategies for the visual image design of Qinglian Ancient Town against the background of its regional culture,in an attempt to inject new thinking dimensions and unique perspectives into the visual image design of cities.