社会责任视域下互联网双边平台分层治理——基于二重边界的分析

Hierarchical Governance of Internet Bilateral Platforms from Perspective of Social Responsibility

互联网平台脱钩脱嵌已经成为社会治理难题,平台社会责任治理体系机制尚且缺乏系统解构。基于2021—2022年度互联网平台社会责任报告双边平台的质性文本数据,运用扎根理论程序编码分析资料,从平台组织和平台场域二重边界视角进行分析。研究发现,双边平台社会责任治理是一个元治理为基石,以组织治理为内核的多层循环体系,包含组织外利益相关方、组织生态利益相关方和组织内利益相关方三重循环机制。基于双边平台社会责任治理多层循环模型,政府等治理主体理应引导平台自身构建清晰的社会责任多层循环体系,互联网双边平台需要以消费者责任为中心发挥正向性责任治理的建设性作用,并且完善对快递员、外卖骑手等泛组织新型利益相关者治理机制。

Internet platform decoupling has become a difficult problem in social governance,and the social responsibility governance system of the platform still lacks systematic deconstruction.Based on the qualitative text data of the bilateral platform in the social responsibility report of the Internet Platform in 2021-2022,this paper analyzes the data from the perspective of platform organization and platform field by using rooted theory program coding.It is found that bilateral platform social responsibility governance is a multi-layer circulation system with meta-governance as the cornerstone and organizational governance as the core,including the triple cycle mechanism of stakeholders outside the organization,organizational ecological stakeholders and stakeholders within the organization.Based on the multi-layer cycle model of social responsibility governance of bilateral platforms,the government and other governance subjects should guide the platform to build a clear multi-layer cycle system of social responsibility.Internet bilateral platforms need to play a constructive role in positive responsibility governance centered on consumer responsibility,and improve the governance mechanism for new pan-organizational stakeholders such as couriers and takeaway riders.