国内文旅企业参与“一带一路”建设路径探究

Research on the path for domestic cultural and tourism enterprises to participate in the construction of the“the Belt and Road”

文旅产业是经济增长的驱动力、国家软实力提升的坚实保障。参与“一带一路”建设既是时代赋予文旅企业的重要使命,又是企业开拓市场、树立品牌,提升国际影响力的有效途径。为探索文旅企业参与“一带一路”的国际竞争力,文章在简要论述时代背景及价值的基础上,提出坚持“三大策略”、助推“双向互动”、支撑“品牌塑造”的构建路径,并切实做好政策、金融等方面的保障机制。

The cultural and tourism industry is a driving force for economic growth and a solid guarantee for the enhancement of national soft power.Participating in the construction of the“the Belt and Road”is not only an important mission entrusted by the times to cultural and tourism enterprises to realize their national cultural strategy,but also an effective way for enterprises to develop markets,establish brands and enhance their international influence.In order to explore the international competitiveness of cultural and tourism enterprises in participating in the“the Belt and Road”initiative,this paper,on the basis of a brief discussion of the background and value of the times,proposes the construction path of adhering to the“three strategies”,boosting“two-way interaction”,supporting“brand building”,and earnestly do a good job in policy,finance and other aspects of the guarantee mechanism.