城乡融合进程中的农商互补机制研究——以安溪茶叶产销为个案

Research on the Agricultural-Commercial Complementary Mechanism in the Process of Urban-Rural Integration:A Case Study on the Production and Marketing of Anxi Tea

在推进城乡融合的背景之下,如何构建城乡有机连接的机制是一项有待深入研究的议题。不同于以往研究主要从农工互补结构出发的讨论,本文以安溪茶叶产销为个案,探讨农商互补结构推动家与业在城乡两地扎根的现象和机制。伴随茶叶的流动,安溪商人形成了覆盖全国的经营网络,并与地方社会形成农商互补关系。通过对乡缘关系的盘活和超越,茶商推动了生意和家庭在城市的扎根,并在不断的乡村回返中实现了对乡村产业的反哺。流通渠道的数字化赋予了农商互补结构新的意涵,也为地方产业发展提供了新动力。

In the context of promoting urban-rural integration,how to build a mechanism to organically connect urban and rural areas is a topic that needs to be studied in depth.Unlike previous studies that mainly started from the discussion of the complementary structure of agriculture and industry,this paper takes the production and marketing of Anxi tea as a case study to explore the phenomenon and mechanism of the complementary structure of agriculture and commerce that promotes the rooting of home and business in both urban and rural areas.With the flow of tea,Anxi merchants have formed a national business network and formed an agriculture-commerce complementary relationship with the local society.Tea merchants have promoted the rooting of business and family in the city by revitalizing and transcending rural ties,and have formed a feedback to the rural industry through continuous returns to the countryside.The digitalization of circulation channels has endowed the complementary structure of agriculture and commerce with new meaning and provided new momentum for the development of local industries.