体育产业助推乡村振兴的理论与实践

The Theory and Practice of Sports Industry Boosting Rural Revitalization

为了推进新时代农村现代化建设进程,有效落实全面建成小康社会的根本目标,我国各地开始代入产业融合理论,指导、审视乡村产业结构的创新性改革路径,而以体育产业助推乡村振兴是其创新发展过程中的一个重要尝试。通过对重庆市彭水县等地体育产业助推乡村振兴的实践经验进行分析,可以发现专项政策、系统规划、专业人才、优质品牌等是保障体育产业有效助推乡村振兴的重要因素。立足已有实践认知,结合现实反思,在此基础上从政策支撑、品牌塑造、人才培养三个方面继续展开深入探索,以期进一步优化工作思路,扩大体育产业助推乡村振兴的整体效能。

In order to promote the process of rural modernization construction in the new era and effectively implement the fundamental goal of building a moderately prosperous society in all respects,various parts of China have begun to incorporate the theory of industrial integration to guide and examine the innovative reform path of rural industrial structure.Using the sports industry to promote rural revitalization is an important attempt in its innovative development process.By analyzing the practical experience of sports industry promoting rural revitalization in Pengshui County and other places in Chongqing,it can be found that special policies,systematic planning,professional talents,high-quality brands,etc.are important factors to ensure that the sports industry effectively promotes rural revitalization.Based on existing practical knowledge and practical reflection,we will continue to conduct in-depth exploration from three aspects:policy support,brand building,and talent cultivation,in order to further optimize our work ideas and expand the overall effectiveness of the sports industry in promoting rural revitalization.