数字经济下企业商业模式创新变革与对策研究

Research on Innovation,Transformation and Countermeasures of Enterprise Business Models in the Digital Economy

数字经济作为一种新经济形态已成为企业商业模式创新的新动能,事实也证明商业模式创新将给公司带来新的竞争优势,带来新的经济增长点。本文简要介绍数字经济与商业模式创新的基本内容,提出数字经济下企业商业模式创新的建议,包括关注用户价值属性变化、充分发挥数字技术优势、构建以共同价值主张为核心的合作网络等。

The digital economy,as a new economic form,has become a new driving force for enterprise business model innovation.The fact also proves that business model innovation will bring new competitive advantages and new economic growth points to companies.This article briefly introduces the basic content of digital economy and business model innovation,and proposes suggestions for enterprise business model innovation under the digital economy,including paying attention to changes in user value attributes,fully leveraging the advantages of digital technology,and building a cooperative network with a common value proposition as the core.