博物馆旅游对大学生国家认同的影响研究

Impacts of Museum Tourism on College Students′National Identity

博物馆是推动文旅深度融合的重要载体,博物馆旅游是增强青年文化自信和国家认同的重要路径。该文收集654份高校大学生问卷调查数据,基于刺激-机体-反应理论探讨博物馆旅游动机、旅游满意度、文化认同和国家认同之间的关系,并利用结构方程模型进行假设检验。研究发现:博物馆休闲、学习和情感动机均对旅游满意度有显著直接影响,旅游满意度对文化认同有显著直接影响,同时休闲动机和学习动机能直接影响文化认同,文化认同在学习动机和国家认同之间发挥中介作用;博物馆旅游通过“旅游动机-旅游满意度-文化认同-国家认同”的链式结构对大学生的心理产生显著影响。该研究厘清了大学生在博物馆情境中强化国家认同的心理路径,凸显了旅游满意度与文化认同在博物馆建构青年群体国家认同中的作用,对其坚定文化自信、培养爱国情怀具有重要意义。

Museums is an important carrier for promoting the deep integration of culture and tourism,and museum tourism is an important way to enhance youth′s cultural self-confidence and national identity.Based on the stimuli-organism-response theory,this paper explores the relationship between museum tourism motivation,tourism satisfaction,cultural identity and national identity by collecting 654 college students′questionnaire,and uses structural equation model to test the hypothesis.It is found as follows.①Museum leisure,learning and emotional motivation have a significant direct impact on tourism satisfaction.Tourism satisfaction has a significant positive impact on cultural identity.At the same time,leisure motivation and learning motivation can directly affect cultural identity.Cultural identity plays an intermediary role between learning motivation and national identity.②Museum tourism has a positive impact on college students′psychology through the chain structure of"tourism motivation→tourism satisfaction→cultural identity→national identity".The study clarifies the psychological path for college students to strengthen national identity in the museum context,and highlights the role of tourism satisfaction and cultural identity.This study contributes to the understanding of the cultural and educational value of museum tourism,which is of great significance for young generation to strengthen cultural self-confidence and cultivate patriotic feelings.