数字化转型背景下新商科人才培养模式改革与实践

Reform and Practice of the New Business Talent Training Model under the Background of Digital Transformation

数字技术的发展和应用是一个渐进的过程,数字化转型是数字技术应用的高级阶段,在此之前的两个发展阶段分别是数字化转换和数字化升级。进入数字化转型阶段,数字化的发展最终实现了从点到线再到面的横向互联,因此对新商科人才也提出了新的要求。传统商科人才的培养以专业型人才的培养为目标,强调专业层面的“深”;而新商科人才更强调跨领域甚至跨学科,同时还必须具备相应的数字化技能,如AI的使用、基础编程、大数据应用等等,强调知识层面的“广”。“深”代表着专业,“广”代表着全面,这与传统的商科教学和人才培养模式存在一定差异,为了适应这一新时代的发展需求,新商科人才的培养模式也需要做出改革。首先介绍了数字化转型及新商科人才的基本概念,随后论述了数字化转型对传统商科教育提出的挑战以及对新商科人才提出的新要求,在此基础上从培养目标、课程体系、实践教学、协同资源4个角度为新商科人才培养模式的改革提出对策。

The development and application of digital technology is a gradual process,and digital transformation is the advanced stage of digital technology application.Prior to this,the two development stages were digital transformation and digital upgrading.Entering the stage of digital transformation,the development of digitalization has finally achieved horizontal interconnection from point to line and then to surface,thus posing new requirements for new business talents.The cultivation of traditional business talents aims to cultivate professional talents,which emphasizes the“depth”of the professional level;New business talents emphasize cross disciplinary and even interdisciplinary skills,while also possessing corresponding digital skills such as AI usage,basic programming,and big data application,which emphasizes the“breadth”of knowledge.“Deep”represents major,while“wide”represents comprehensiveness.Obviously,this is different from traditional business teaching and talent cultivation models.In order to adapt to the development needs of this new era,the cultivation model of new business talents also inevitably needs to be reformed.This article first introduces the basic concepts of digital transformation and new business talents,Subsequently,the challenges posed by digital transformation to traditional business education and new requirements for new business talents were discussed.Based on this,countermeasures were proposed for the reform of the new business talent cultivation model from four perspectives:training objectives,curriculum system,practical teaching,and collaborative resources.