多方参与的互联网医院运营管理研究综述

The Operation Management of Multi-participant Internet Hospital:AFramework and Review

在“互联网+医疗”飞速发展的大背景下,互联网医院作为信息技术与传统线下医疗健康服务深度融合的新型服务业态备受关注。近年来,由于新冠疫情对医疗系统的冲击,如何利用线上门诊渠道作为实体医院线下服务的有机补充,构建互联网医院化门诊服务,是如今医院管理探索的重要方向。互联网医院运营管理的相关问题也受到学者和管理人员的广泛关注,并取得了丰硕成果。随着信息技术和人工智能技术的发展,互联网医院与传统医疗健康服务融合程度不断加深,通过对现有文献报道的收集和梳理,提出具备互联网医院特点的生态系统框架,分析涵盖需方、供方、机构方以及支付方四个参与方的相关研究进展,有助于推动“互联网+医疗”服务的进一步改进和完善,创新互联网医院下的门诊管理理论和方法,使互联网医院助力医疗系统实现健康良性循环。

Under the background of the rapid development of'internet+medical',internet hospital,as a new service format deeply integrated with information technology and traditional offline medical and health services,has attracted much attention.In recent years,due to the impact of COVID-19 on the medical system,how to use online outpatient channel to optimize outpatient services and realize the organic supplement of offline services of hospitals has become an important direction for public hospitals to explore.Issues related to the operation and management of internet hospitals have also attracted extensive attention from scholars and hospital managers,and have achieved fruitful results.With the development of information technology and artificial intelligence technology,the integration of internet hospitals and traditional medical and health services is deepening.Through the collection and combing of existing literature reports,an ecosystem framework with the characteristics of Internet hospitals was proposed.The relevant research progress involving four participants,including demanders,suppliers,institutions and payers,was analyzed.It will help promote the further improvement and perfection of the"internet+medical"service,innovate the outpatient management theory and method under the internet hospital,and make the Internet hospital medical system achieve a virtuous cycle of health.