产用一体化背景下融媒体动漫文创产品设计策略

Design Strategy of Integrating Media,Animation,Cultural and Creative Products under the Background of Production and Use Integration

近年来,融媒体发展态势良好,已对我国文创产业产生多元影响。本文基于产用一体化视角,分析产用一体化概念与优势,探究我国融媒体发展现状,深层挖掘融媒体动漫文创产品潜藏问题,结合产用一体化理念应用针对性提出融媒体动漫文创产品设计创新策略。

In recent years,the development trend of a media is good,which has exerted diversified influence on China's cultural and creative industry.Based on the perspective of integration of industry and use,this paper analyzes the concept and advantages of integration of industry and use,explores the development status of financial media in China,deeply excavates the hidden problems of financial media animation cultural and creative products,and puts forward the innovative design strategy of financial media animation cultural and creative products combined with the targeted application of the concept of integration of industry and use.