动态海报设计中图像叙事的表达研究——以电影海报为例

Research on the Expression of the Image Narrative in the Dynamic Poster Design——Take the Movie Poster as an Example

随着新媒体的发展,出现了动态海报的新形式,它比传统的静态宣传更能有效地传达故事与传递信息。这种新型视觉语言关键在于如何通过多元视角来展示信息的多样性和变化性,作品和观众之间能否紧密地联系,信息和内容是否让受众接受及拥有更好的体验,使图像叙事的表达不再单纯的是艺术设计。

With the development of new media,a new form of dynamic poster has emerged,which is more effective in conveying stories and information than the traditional static propaganda.The key to this new visual language lies in how to show the diversity and change of information through multiple perspectives,whether the works can be closely connected with the audience,whether the information and content can be accepted by the audience and have a better experience,so that the expression of image narrative is no longer simply artistic design.