新媒体语境下博物馆数字展示的叙事设计研究

Research on Narrative Design of Museum Digital Exhibition in the Context of New Media

“新媒体”是一个相对的概念,“新”可以从支撑技术、视觉表现、创作思维等层面进行体现。新兴媒体的崛起重新塑造了传统叙事的方式,博物馆展陈工作面临着数字化转型,数字化叙事日益成为博物馆重要的展示方式。本文通过分析当代博物馆展示叙事的现状,揭示了博物馆与叙事学的深度融合以及数字化展示叙事的独特价值,提出了新媒体语境下博物馆数字化展示叙事的建设方法,不仅为博物馆数字化展示实践提供理论指导,还为推动传统文化内容在新兴技术环境下的创造性转化和创新性发展提供参考。

“New Media”is a relative concept that encompasses supporting technologies,visual expressions,creative thinking,and more.The emergence of new media has transformed traditional storytelling methods,presenting museums with the challenge of digital transformation.Digital narration has become increasingly crucial for museum exhibitions.This article examines the current state of contemporary museum exhibition narratives,highlighting the deep integration of museums and narratology,as well as the distinctive value of digital exhibition narratives.It proposes methods for developing digital exhibition narratives within the context of new media,offering theoretical guidance for museum digital exhibition practices.Furthermore,it serves as a reference for promoting the creative transformation and innovative development of traditional cultural content in emerging technological environments.