基于流行传播视角的中国服装流行影响因素及对策研究

Research on the influencing factors and countermeasures of Chinese clothing popularity based on the perspective of popular communication

中国服饰经过千年的发展,具有独特且深厚的历史文化底蕴。文章从近代流行文化传入和发展以来中国服饰的演变入手,分析现今中国本土品牌面临的困境,从流行传播(传播方式、传播过程)角度分析影响中国服装流行的因素,进而提出可行对策。

After thousands of years of development,Chinese clothing has a unique and profound historical and cultural heritage.Starting from the evolution of Chinese clothing since the introduction and development of modern popular culture,this paper analyzes the current predicaments faced by Chinese domestic brands,analyzes the factors that affect the popularity of Chinese clothing from the perspective of popular dissemination(dissemination methods and dissemination processes),and proposes feasible countermeasures.