体验经济视角下新余夏布绣文创产品设计表现

Design expression of cultural and creative products featuring Xinyu Xiabu Embroidery from the perspective of experience economy

新余夏布绣是国家级非遗代表性项目,根植于江西新余。为了更好地传承和发展新余夏布绣,文章分析了体验经济下文创产品的表现和设计原则、新余夏布绣的起源与特点及其文创产品开发现状,目的是确定新余夏布绣文创产品的设计方向并提供设计策略。

Xinyu Xiabu Embroidery is a national intangible cultural heritage representative project,rooted in Xinyu,Jiangxi.In order to better inherit and develop Xinyu Xiabu Embroidery,this paper analyzes the performance and design principles of cultural and creative products under the experience economy,the origin and characteristics of Xinyu Xiabu Embroidery,as well as the current status of cultural and creative product development.The aim is to determine the design direction of cultural and creative products for Xinyu Xiabu Embroidery and provide design strategies.