服饰类老字号品牌基因融入国潮服饰的可行性分析

Feasibility analysis on the integration of brand genes of time-honored clothing brands into China-Chic clothing

国潮文化与老字号品牌文化一脉相承、同根同源。国潮文化助力老字号品牌营销,老字号推动国潮服饰创新。文章从老字号、国潮的相关概念出发,基于发展现状,总结并提炼二者文化内涵及设计元素方面的共同点,探讨服饰类老字号品牌基因融入国潮服饰的可行性,以期为老字号“擦亮”招牌提供参考。

China-Chic culture and time-honored brand culture come down in one continuous line and share the same root.China-Chic culture helps time-honored brand marketing,and time-honored brands promote China-Chic clothing innovation.Starting from the relevant concepts of time-honored brands and China-Chic,based on their development status,this paper summarizes and refines the common points of both sides in terms of cultural connotations and design elements,and discusses the feasibility of integrating the time-honored clothing brand genes into China-Chic clothing,with a view to providing reference for time-honored brands to“polish”their signs.