数字媒体艺术在服装虚拟展示设计中的应用

Application of digital media art in the virtual display design of clothing

随着科技的飞速发展,数字媒体艺术成为服装行业创新展示方式的重要手段。文章通过剖析精细建模技术、虚拟试衣系统、动态服装演绎、交互设计环节以及多平台营销整合等5个方面,揭示了数字媒体艺术如何助力服装虚拟展示设计实现真实再现、个性体验、生动展示、观众互动和品牌拓展。这些策略不仅为服装设计师提供了新的创意空间,也为消费者带来了前所未有的购物体验,进一步推动了服装行业的数字化转型与升级。

With the rapid development of science and technology,digital media art has become an important means of innovative display methods in the clothing industry.By analyzing the five aspects of fine modeling technology,virtual fitting system,dynamic clothing interpretation,interactive design and multi-platform marketing integration,this paper reveals how digital media art helps clothing virtual display design to achieve real reproduction,personalized experience,vivid display,audience interaction and brand expansion.These strategies not only provide a new creative space for clothing designers,but also bring an unprecedented shopping experience for consumers,further promoting the digital transformation and upgrading of the clothing industry.