网络微短剧何以创新文化遗产影视化传播——基于《逃出大英博物馆》的案例研究

How Can Online Mini Dramas Innovate the Film and Television Dissemination of Cultural Heritage?

文化遗产影视化传播实践的核心经验,是通过专业化主体间合作来保证内容质量、可及性和多样性。这一经验在数字时代受到用户参与和算法推荐的双重挑战,强调流量的数字化创新,进一步减损了内容的意义价值,如何与多元行动者进行内容共创成为关键突破口。当前,“策展”成为用户抵抗算法推荐以满足个性内容获得和自我展现需求的手段。基于“策展流”的框架,以《逃出大英博物馆》为例,展现网络微短剧如何基于内容结构和平台架构达成内容共创。结合数字技术和微短剧行业的共同演化趋势,进一步提出文化遗产影视化传播的创新方向以及“策展流”系统的运行原则。

The core experience of cultural heritage communication through film and television lies in ensuring content quality,accessibility,and diversity through collaboration among specialized entities.This experience faces dual challenges in the digital era from user participation and algorithmic recommendations,with an increasing emphasis on digital traffic innovation which further diminishes the value of content.Consequently,co-creating content with multiple stakeholders has emerged as a crucial breakthrough.Currently,“curation”serves as a strategy for users to resist algorithmic recommendations,fulfilling their needs for personalized content and self-presentation.Utilizing the framework of“curatorial flow”,this paper examines how the online mini-drama“Escape from the British Museum”achieves content co-creation through its content structure and platform architecture.By analyzing the coevolutionary trends of digital technology and the micro-drama industry,this article proposes innovative directions for the dissemination of cultural heritage in film and television,as well as the operational principles of the“curatorial flow”system.