“村超”引领我国乡村体育赛事的发展经验与启示

The"Village Super League"as a Model for Advancing Rural Sports Events in China:Experiences and Lessons

本文采用文献资料法、个案分析法等研究方法,以贵州省榕江县“村超”为例,分析了“村超”给我国乡村体育赛事高质量发展带来的经验与启示。“村超”具有满足人们美好生活的需要、彰显乡村振兴卓越成效、推动乡村体育活动开展等丰富内涵。其火爆出圈的发展经验表现为:文体融合共赢,彰显赛事底蕴;群众高度认同,激发赛事活力;多元组合宣传,增强赛事影响;多产业齐发展,注入赛事动力。“村超”给我国乡村体育赛事发展带来的启示为:增强文化内生动力,构建原生态赛事体系;挖掘赛事内涵典范,塑造明星体育赛事;深化产业交叉融合,培育高质量产业体系;打造幸福宜居生态,提高乡村治理水平。

This study employs literature research method and case analysis,focusing on the"Village Super League"(VSL)in Rongjiang County,Guizhou Province,to explore the experiences and lessons it offers for the high-quality development of rural sports events in China.The VSL encompasses significant aspects such as meeting the public's desire for an enhanced quality of life,highlighting the outstanding outcomes of rural revitalization,and promoting the engagement of rural communities in sports activities.The VSL's rapid rise to prominence can be attributed to its successful integration of culture and sports,which enhances the events'depth and appeal;the strong public support that fuels the competitions'dynamism;effective multi-channel promotion that amplifies the events'reach;and the synergistic development of multiple industries that drives the events'growth.For the future development of rural sports events in China,it is essential to strengthen the cultural underpinnings that motivate participation,establish a sustainable and authentic event framework,uncover and elevate exemplary event models to create flagship sports events,foster deeper industrial integration to build a high-quality industry ecosystem,and enhance rural governance by creating vibrant,livable communities.