基于SWOT分析的新时代新疆生产建设兵团冰雪体育旅游产业高质量发展研究

High-Quality Development of Ice and Snow Sports Tourism Industry in Xinjiang Production and Construction Corps in the New Era Based on SWOT Analysis

本文采用文献资料法、SWOT分析法等研究方法,对新时代新疆生产建设兵团冰雪体育旅游产业高质量发展的优势、劣势、机遇、威胁进行分析,并提出新疆生产建设兵团冰雪体育旅游产业高质量发展的对策。研究认为,新疆生产建设兵团冰雪体育旅游产业高质量发展的优势主要表现为:有充足的冰雪资源、多元文化与冰雪融合、文体旅部门高度一体化;劣势主要有:配套设备与服务欠缺完善、特殊管理体制的限制、缺乏品牌建设与推广、专业人才缺口巨大;机遇主要表现为:国家政策支持、兵地融合助力、内陆对外港口兴起;威胁主要体现在:自治区与其他省(区、市)存在竞争、有过高的旅游成本。结合对新疆生产建设兵团冰雪体育旅游产业高质量发展的SWOT分析,有必要对影响发展的因素进行整合,据此提出新疆生产建设兵团冰雪体育旅游产业高质量发展的策略建议:完善冰雪体育旅游专业化建设、增强兵团冰雪资源的整合率、借助海外市场来助力冰雪发展、提升兵团冰雪配套产业供给水平、注重兵团各部门的自主能力培养、加快品牌建设与网络信息建设、合理利用兵团特殊人才流动机制、加大兵团特色冰雪项目的开发力度、对旅游客运公司进行合理调控与管制、推进冰雪体育旅游产业链协同发展、依靠兵团快速城镇化填补发展劣势等。

This study utilizes literature research method and SWOT analysis to examine the strengths,weaknesses,opportunities,and threats associated with the high-quality development of the ice and snow sports tourism industry in the Xinjiang Production and Construction Corps in the new era.It also proposes strategies for its high-quality development.The study identifies the strengths of this industry's high-quality development as abundant ice and snow resources,the integration of diverse cultures with ice and snow,and a high degree of integration in the cultural and sports tourism sectors.Weaknesses include inadequate supporting facilities and services,restrictions imposed by the special management system,lack of brand building and promotion,and a significant shortage of professional talents.Opportunities encompass national policy support,the integration of military and civilian areas,and the rise of inland ports for international trade.Threats mainly involve competition from other regions and cities and excessively high tourism costs.Based on the SWOT analysis of the high-quality development of the ice and snow sports tourism industry in Xinjiang Production and Construction Corps,the factors affecting the development were integrated,strategies for the high-quality development of the ice and snow sports tourism industry in the Xinjiang Production and Construction Corps are proposed,including improving specialized construction,enhancing resource integration,leveraging overseas markets,improving supply levels of supporting industries,cultivating independent capabilities,accelerating brand building and network information construction,utilizing special talent mobility,intensifying the development of distinctive projects,regulating tourist transportation,and promoting the coordinated development of the industry chain.