数字乡村战略下农村体育发展的价值导向、现实困境与因应策略

Value orientation,realistic dilemma and countermeasures of rural sports development under digital village strategy

数字乡村是推动我国农村体育事业向更高层次发展的重要方式,也是满足农村居民日益增长的美好生活需要的有效途径。从数字乡村战略的视角出发,围绕数字乡村战略发展下农村体育发展的价值导向、现实困境以及因应策略展开分析。研究认为:数字乡村战略下农村体育发展的价值导向包括时代价值和应用价值。目前我国农村体育发展还面临如下困境:政策工具执行阻滞弱化发展保障,农村基础建设薄弱制约发展动能,农村体育治理粗放限制发展功能。由此提出因应策略:推进农村体育政策多元化执行,加强发展保障;加强农村基础设施建设,提升发展动能;加强农村体育协同化治理理念,加快发展进程。

Digital countryside is an important way to promote the development of rural sports to a higher level,and it is also an effective way to meet the growing needs of rural residents for a better life.From the perspective of digital village strategy,this paper analyzes the value orientation,realistic dilemma and countermeasures of rural sports development under the development of digital village strategy.The research holds that the value orientation of rural sports development under the digital village strategy includes the times value and the application value.At present,the development of rural sports in China is still faced with the following difficulties:the implementation of policy tools is blocked and the development guarantee is weakened,the weak rural infrastructure restricts the development momentum,and the rough rural sports governance restricts the development function.Therefore,it is proposed to promote the diversified implementation of rural sports policy and strengthen the development guarantee;strengthen rural infrastructure construction to enhance development momentum;strengthen the concept of coordinated governance of rural sports and speed up the development process.