艺术助力乡村共富:乡村全面振兴背景下宁波市“艺术乡建”研究

Art Empowering Rural Common Prosperity:a Study of"Art-Village Building"in the Context of Comprehensive Rural Revitalization in Ningbo

2022年浙江省提出通过“艺术乡建”,引领乡村文化发展与乡村振兴。该文通过对宁波市艺术赋能乡村的实践案例的调查研究,总结出艺术振兴乡村的三条路径:乡村“网红新业态”、乡村农场综合升级、乡村展览馆。并总结出艺术振兴乡村的三点成效:推动乡村旅游业态升级发展,“文旅3.0”形成乡村消费市场;美化乡村公共空间,激发村民内生动力;村民收入提高,形成人口返乡“拉力”。进而提出三方面的建议:列入政府工作规划,强化职能部门沟通;挖掘乡土特色文化,调动村民参与积极性;引入有效的市场机制。旨在助力乡村共同富裕并为相关研究提供参考。

In 2022,Zhejiang Province proposed the use of"Art-Village Building"to lead the development of rural culture and rural revitalization.This study investigates practical cases of art-enabled rural development in Ningbo and summarizes three paths for revitalizing rural areas through art:"Internet-famous New Business Formats"in rural areas,comprehensive upgrades of rural farms,and rural exhibition halls.The study identifies three positive effects of art-driven rural revitalization:promoting the upgrade and development of rural tourism,forming a rural consumer market known as"Cultural Tourism 3.0",beautifying rural public spaces,activating villagers'intrinsic motivation,and increasing villagers'income,thereby creating a"magnet effect"for rural return migration.In response,the study proposes policy recommendations in three aspects:incorporating it into government work plans,strengthening communication among functional departments,exploring local cultural characteristics,mobilizing villagers'participation and enthusiasm,and introducing effective market mechanisms,in order to assist rural common prosperity and provide reference for related research.