新媒体时代高校传播中华优秀传统文化的路径创新

The Path Innovation of Colleges and Universities Disseminating Excellent Traditional Chinese Culture in the New Media Era

中华优秀传统文化承载着丰富的历史智慧和民族记忆,具有重要的育人价值。文化育人是国家教育之根,而高校是文化育人的前沿阵地。新媒体时代,高校依托作为流行文化现象的短视频传播中华优秀传统文化,不仅能够将传统文化的精髓以图文、音频、视频等多种形式呈现给受众,提高传播的吸引力和感染力,而且能够让更多学生了解和认同自己的文化根源,增强民族自豪感和文化自信。通过新媒体的传播和互动,高校可以激发师生对中华优秀传统文化的兴趣和创新思维,促进中华优秀传统文化的创造性转化和创新性发展,为中华文化的创新发展贡献力量。基于此,该文主要解析了新媒体时代下高校传播中华优秀传统文化面临的机遇和挑战,并探索科学合理的创新路径,旨在坚定学生的文化自信,推动中华优秀传统文化的传承和弘扬。

Excellent traditional Chinese culture carries rich historical wisdom and national memory,and has important educational value.Culture education is the root of national education,and colleges and universities are the frontier of culture education.In the new media era,colleges and universities rely on short videos as a popular cultural phenomenon to spread the culture,which can not only present the essence of traditional culture to the audience in various forms such as graphics,audio and video,improve the appeal and appeal of communication,but also enable more students to understand and identify with their own cultural roots,and enhance national pride and cultural confidence.Through the communication and interaction of new media,colleges and universities can stimulate teachers and students'interest in excellent traditional Chinese culture and innovative thinking,promote the creative transformation and innovative development of excellent traditional Chinese culture,and contribute to the innovative development of Chinese culture.Based on this,this paper mainly analyzes the opportunities and challenges brought by the new media era for the dissemination of traditional Chinese culture in colleges and universities,and explores scientific and reasonable innovation paths,aiming at strengthening students'cultural self-confidence and promoting the inheritance and promotion of this culture.