文化层次理论视角下地域红色文化IP设计策略研究

Research on the IP Design Strategy of Regional Red Culture from the Perspective of Cultural Hierarchy Theory

红色文化是中华民族自强不息、勇于奋斗的精神象征,如何借助文化IP让红色文化在年轻一代受众中得以传承与发展,成为当前研究的热点。该研究基于文化器物层、组织层、精神层三个层次对地域红色文化进行文化元素的挖掘,将核心文化元素转为设计因子,结合认知科学,理解公众对信息的认知方式,从感知层、记忆层、思维层多维度出发,构建地域红色文化IP的设计模型,以实现设计满足受众的感知、记忆与情感体验的需求。该研究旨在为地域红色文化IP设计提供理论支持,以增强地域红色文化的人文体验与情感认知,促进红色文化的传承和发展。

Red culture is a symbol of the Chinese nation's spirit of self-improvement and courage to strive.How to use cultural IP to inherit and develop red culture among the younger generation has become a hot research topic.This study explores the cultural ele-ments of regional red culture at three levels:cultural artifact layer,organizational layer,and spiritual layer.The core cultural elements are transformed into design factors,combined with cognitive science to understand the public's cognitive way of information.Starting from multiple dimensions of perception layer,memory layer,and thinking layer,a design model of regional red culture IP is constructed to meet the needs of audience perception,memory,and emotional experience in design.This study aims to provide theoretical support for the design of regional red culture IP,in order to enhance the humanistic experience and emotional cognition of regional red culture,and promote the inheritance and development of red culture.