信阳市文化软实力发展与提升策略初探

Discussion on the Development and Promotion Strategy of Xinyang's Cultural Soft Power

文化软实力是城市发展与进步的灵魂,在城市发展战略中,占据重要位置。立足于全球化视野下文化竞争的时代背景和信阳经济社会双转型的发展现实,对提升信阳文化软实力进行战略性思考,是需要思考的问题。该文分析了当前信阳传统文化挖掘、开发的现状,以及城市文化软实力发展的困境与挑战,提出了提升信阳市整体文化软实力的建议:培育文化品牌,吸引文旅消费新群体;优化整合旅游资源,大力发展旅游业;健全公共文化服务体系,提高市民人文素质;加大人才培养力度,建立本土人才队伍;加快文化产业的发展,带动经济增长等多条路径。

Cultural soft power is the soul of urban development and progress,occupying an important position in urban development strategies.Based on the background of cultural competition in the context of globalization and the development reality of the dual transformation of Xinyang's economy and society,strategic thinking is needed to enhance Xinyang's cultural soft power.This article analyzes the current status of the excavation and development of traditional culture in Xinyang,as well as the difficulties and challenges in the development of urban cultural soft power.It also proposes suggestions to enhance the overall cultural soft power of Xinyang City,including cultivating cultural brands and attracting new groups of cultural and tourism consumers;optimize and integrate tourism resources,vigorously develop the tourism industry;establish a sound public cultural service system and enhance the humanistic quality of citizens;intensify talent cultivation efforts and establish a local talent team.There are multiple paths to accelerate the development of cultural industries and drive economic growth.