丝绸品牌展陈中的整体化设计思考

Reflection on the Integrated Design of Modern Silk Brands in Display and Exhibition

随着中国经济的持续高速发展和国内纺织产业的规模扩张,纺织服装类展会及专业丝绸类展览越来越多,主题化整体静态展示设计受到越来越多的重视,也成为展示中的亮点。本文结合国际流行趋势,提出了现代丝绸品牌在陈列展示中的整体化设计思路,思考如何打造品牌IP形象,提出了提升服饰品牌影响力和品牌市场占有率的相应措施,希望对提升丝绸品牌整体实力和促进相应产业经济高质量发展起到一定的作用。

With the sustained and rapid development of the Chinese economy and the expansion of the domestic textile industry,there are more and more domestic textile and clothing exhibitions and professional silk exhibitions.The themed overall static display design in various exhibitions is receiving more and more attention,and has also become a highlight in the display of various brand clothing enterprises.This article combines international trends and proposes a holistic design approach for modern silk brands in display and display.By creating a brand IP image,corresponding measures are proposed to enhance the influence of clothing brands and increase brand market share.Measures are also proposed to accelerate the circulation of the national textile and apparel industry,which will play a certain role in enhancing the overall strength of the national silk brand and promoting high-quality development of the corresponding domestic industrial economy.