冰雪文化体育旅游融合发展探究

Exploration of the Integration and Development of Ice and Snow Culture,Sports and Tourism

近年来,文化与体育旅游产业相融合,逐渐成为一种全新的发展趋势,同时也是加快消费升级的重要途径。冰雪文化与体育旅游发展相融合,不仅能够促进资源优势互补,同时也能扩大市场规模,具有十分显著的生态效能。首先,该文对冰雪文化体育旅游融合发展现状进行简要分析;其次,分析了冰雪文化体育旅游融合发展优势;最后,提出相应的发展途径,以供参考。

In recent years,the integration of culture and sports tourism industry has gradually become a brand new development trend,and it is also an important way to accelerate consumption upgrading.The integration of ice and snow culture with the development of sports tourism can not only promote complementary advantagesof resources,but also expand market scale,which has a verysignificant ecological benefitseffectiveness.First of all,the paper first provides a brief analysis of the current situation of the integrated development of ice and snow cultureand sports tourism.Secondly,it analyzes the advantages of the integrated development of ice and snow cultureand sports tourism,and finally it proposes corresponding development paths for reference.