数字时代阅读书目推荐的特征、困境与优化路径

Characteristics, Dilemmas and Optimization Paths of Reading Book Recommendations in Digital Era

数字时代,随着数字技术的革新发展和广泛运用,阅读书目推荐呈现出荐书主体多元开放、荐书质量参差不齐、荐书目的纷繁复杂的特征,也面临着主体泛化对专业权威的消解、过度连接对契合需求的挑战、资本介入对价值观引导的失焦等现实困境。因此,文章提出数字时代阅读书目推荐优化路径,即树立数字化思维,实现“破圈”发展;提升数字素养,掌握信息获取主动权;规范引导资本,打造阅读书目推荐新秩序。

In the digital era,as the innovative development and extensive use of digital technology,the recommendation of reading books presents the characteristics of pluralism and openness of the main body of the recommendation,uneven quality of the recommendation,and complexity of the purpose of the recommendation,and also faces the realistic dilemmas:dissolution of the professional authority of the main body,the challenge of the excessive connection to the demand of the fit,and the loss of focus of the values guidance by the capital intervention.And this paper proposes optimized paths for reading books recommending in the digital age:establish a digital mindset,realize the development of"broken circle";enhance digital literacy and take the initiative to obtain information;regulate and guide the capital to create a new order of reading book recommendation.