“互联网+”赋能农民大学生创新创业的机制与策略

Research on the Mechanism and Strategies of“Internet Plus”Empowering Innovation and Entrepreneurship among Rural University Students

基于“互联网+”先进理念与技术,探索建立农民大学生创新创业的赋能机制,以期建立和完善针对农民大学生的创新创业体系及其支持措施,解决当前农民大学生创新创业活动存在的各类问题,从而提升农民大学生创新创业的成功率,全面推进乡村振兴战略。研究发现:(1)“互联网+”时代农民大学生创新创业需求集中在三个方面,即信息技术与网络平台的应用创新、新型业态与产业模式的探索创新、政策支持与资源整合的服务创新;(2)结合“互联网+”时代特点与乡村振兴战略推进方向,综合考虑政府部门、高校、社会团体、行业企业等多方主体利益联结关系,构建一个包含政策引领、能力提升、资源汇聚与服务配套等多个层面的创新创业机制;(3)科学提出政府、高校与社会等三个层面的提升策略,即强化政策引导与主体联结作用、完善产教融合与产学研用体系、建立资源共享与双创赋能机制。

Based on the advanced concept and technology of“Internet Plus,”this study explores the establishment of an empowering mechanism for innovation and entrepreneurship among university students from a rural background.It aims to establish and improve an innovation and entrepreneurship system and supporting measures specifically tailored to rural university students,address various issues currently faced by them in their entrepreneurial activities,and enhance the rate of success in their innovation and entrepreneurship endeavors,thereby promoting the comprehensive implementation of the rural revitalization strategy.The findings are as follows:(1)In the era of“Internet Plus,”the students’needs for innovation and entrepreneurship are concentrated in three areas:innovative applications of information technology and online platforms,exploration of new business formats and industry models,and service innovation through policy support and resource integration.(2)By combining the characteristics of the“Internet Plus”era with the direction of rural revitalization strategy,and considering the interests and relationships among multiple stakeholders such as government departments,higher education institutions,social organizations,and industry enterprises,a multi-dimensional innovation and entrepreneurship mechanism was constructed,including policy guidance,capacity enhancement,resource aggregation,and service support.(3)Strategies for improvement are scientifically proposed at three levels:government,universities,and society.These strategies include strengthening policy guidance and stakeholder engagement,improving the integration of industry and education and the industry-university-research-application system,and establishing mechanisms for resource sharing and empowerment in innovation and entrepreneurship.