基于SWOT-PEST分析法探索中成药国际推广新途径

Exploring New Ways for Globalization of Chinese Patent Medicine Based on the SWOT-PEST Method

目的:基于发放的“我国中成药国际推广调查研究现状”问卷分析我国中成药国际推广现状,并以日本汉方药的推广为切入点,通过分析日本汉方药国际发展的原因,以期探索我国中成药国际推广的新途径。方法:基于SWOT-PEST分析法制作调查问卷,进行调查和分析。结果:问卷调查发现,由于缺乏有效的国际合作、存在文化差异等原因,中成药国际推广整体情况并不乐观。而日本汉方药由于政策支持、重视推广、进行技术创新等原因,在国际上取得了良好的效益。结论:我国中成药在推广过程中,应通过提升产品质量稳定性、加强市场调研、与当地医疗机构合作等途径,促进其有效地推广。

Objective:Based on the questionnaire(The Current Situation of Globalization of Chinese Patent Medicine)we collected and existing evidence to analyze the current situation of the globalization of Chinese patent medicine,and to explore methods of the globalization of Chinese patent medicine by analyzing the reasons of globalization of Japanese Kampo.Methods:Questionnaire survey and SWOT-PEST method were used in the study.Results:The questionnaire survey found that the overall situation of international promotion of Chinese patent medicine was not optimistic due to the lack of effective international cooperation and cultural differences,while Japanese Kampo medicine has achieved good benefits in the world due to policy support,emphasis on promotion,technological innovation and other reasons.Conclusion:In the process of globalization of Chinese patent medicine,we should achieve the effective promotion by improving the stability of product quality,strengthening marketing research and cooperation among local medical institutions,etc.