语言景观视域下湖南省中医医院官网语言服务能力研究

Research on Language Service Ability of Official Website of Hunan Traditional Chinese Medicine Hospitals from the Perspective of Linguistic Landscape

目的:了解湖南省中医医院官网的语言服务能力现状,并提出改进策略。方法:以湖南省20所三甲中医医院官网为研究对象,以语言景观和场所符号学为理论依据,采用虚拟空间调查法,对医院官网语料进行收集、分类、统计并分析,呈现湖南省中医医院官网的语言服务能力现状。结果:湖南省中医医院官网语言服务能力总体还不强,双语网站建设相对滞后,语码多样性不足,网站标牌设置不尽合理,服务功能有待完善。结论:在有关部门的统筹和支持下,湖南省中医医院可立足长远,顶层设计,有序推进双语网站建设,完善双语语码置放,优化标牌结构,重视服务功能,加强医患互动,及时更新网站信息,多渠道提升网站语言服务能力,更好地适应湖南省中医药高质量发展。

Objective:To understand current official website language service ability of traditional Chinese medicine(TCM)hospitals in Hunan province,and propose strategies for improvement.Methods:Based on the theory of linguistic landscape and place semiotics,the language data of 20 Three-A Grade TCM hospital websites in Hunan province was collected,classified,counted and analyzed by using the virtual space survey method,to demonstrate an accurate picture about the language service ability.Results:The overall language service ability of TCM hospital official website is insufficient with the bilingual website construction lagging behind,inadequate language codes,unreasonable signage setting,and unsatisfying service functions.Conclusion:With guidance and support from the relevant administration,Hunan TCM hospitals can construct bilingual websites in good order based on long-term vision and top-level design,adjust bilingual language codes emplacement,optimize signage structure,attach more importance to website service functions,increase on-line interaction with patients,and update information timely,so as to improve language service ability for high-quality development of TCM of Hunan province.