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赛事产业联动赋能纽约体育城市发展经验及启示

Experience and Enlightenment of the Event Industry Linkage Enabling the Development of New York Sports City
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摘要 运用文献资料、逻辑分析等方法,分析赛事产业联动赋能纽约体育城市的发展概况、经验,并提出启示。经验:助力体育消费市场扩张,推动城市体育服务提质,赋能体育品牌多维传播,保障科技创新与人才输送。启示:优化产业联动布局,助力体育竞赛表演业市场化推广;丰富赛事场景类型,拓展城市体育空间的有效化表达;完善体育赛事体系,构筑城市文娱品牌与赛事产业链;以科技创新为手段,建立城市体育科技创新生态体系。 By using the methods of literature review and logical analysis,this paper analyzed the general situation and experience of the development of sports city in New York,and put forward enlightenment.Experience:It helps the expansion of the sports consumer market,promotes the quality of urban sports services,enables the multi-dimensional communication of sports brands,and guarantees scientific and technological innovation and talents transportation.Enlightenment:We should optimize the industrial linkage layout to help the sports competition performance industry market promotion,enrich the types of event scenes to expand the effective expression of urban sports space,perfect the sports event system to build the city entertainment brand and event industry chain,and take scientific and technological innovation as the means to establish the ecological system of urban sports science and technology innovation.
作者 马新阳 王成 茹晓阳 MA Xin-yang;WANG Cheng;RU Xiao-yang(Institute of Sports Science,Nanjing University,Nanjing 210023,China;Sports Department,Nanjing University,Nanjing 210023,China;School of Physical Education,Central China Normal University,Wuhan 430079,China)
出处 《体育文化导刊》 北大核心 2024年第9期88-95,共8页 Sports Culture Guide
基金 国家社会科学基金项目(17BTY041) 江苏省研究生科研创新项目(KYCX22_0038)。
关键词 体育经济 体育赛事产业 体育城市 纽约 sports economics sports event industry sports city New York
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