警察网络信任生成路径与提升策略实证研究

Empirical Research on Building Netizens’Trust in Police and Optimizing Strategies

高度信息化时代,网络成为公安工作开展和警察信任建立的重要平台,警察网络信任则是构建政府公信力的重要环节与抓手。围绕信号理论和“认知—情感—行为”的研究逻辑,构建关于警察网络信任生成的被调节的链式中介模型,运用多元统计方法,验证警察网络能力和品质→认知信任→情感信任→网民行为支持的链式中介路径成立,且网络环境在警察网络能力和认知信任间起负向调节作用,进而基于实证结论有针对性地提出警察网络信任的优化策略。公安机关应在强化网络履职能力和正确价值观念的基础上,释放正向信号、筑牢认知信任,在网络互动中重视民众主体作用,构建情感联系,同时注重网络媒介优势的运用,拓宽警察网络形象的塑造渠道。

In the highly digitalized era,the Internet has now become an important platform for both policing and building public trust in police,which is also the crucial stage to build government administration credibility.Based on the logic of Signal Theory and the pattern of“Cognition-Emotion-Behavior”,this article proposes a moderated chain mediation model.Multivariate statistical methods for hypothesis testing are used to verify the soundness of chain mediation path starting from the presence and character of police online to public cognitive trust to emotional trust,finally to netizens’behavioral support,and the negative regulatory role played by online environment between police on line presence and netizens’cognitive trust.Based on the empirical findings,this article puts forward the targeted optimization strategies for building netizens’trust in police.Public security organs should strengthen their online services and correct values,release positive signals,build cognitive trust,attach importance to the main role of the people in online interaction,build emotional connections,leverage the advantages of online media to broaden the channels for shaping the image of the police.