“广州超级文和友”的地方性建构与游客感知研究

A Study on the Construction of Place and Tourist Perceptions of“Guangzhou Super Wenheyou”

文章从怀旧心理与地方性建构角度,以城市怀旧型消费空间——“广州超级文和友”为例,采用质性研究法探讨其地方性建构以及本地和外地游客的感知。研究表明:“广州超级文和友”通过怀旧符号还原“人+事+物”情境,营建物质和情感空间,通过管理方、业主和游客之间的互动反馈机制共促形成怀旧型消费空间;大部分本地游客在怀旧体验上不能产生积极感知;外地游客作为文化他者,大部分实现了一定怀旧体验,但更多是出于对网红点的猎奇心理。

From the perspective of nostalgia psychology and construction of place,this research took“Guangzhou Super Wenheyou”,a nostalgic urban consumer space,as an example,and adopted a qualitative research method to explore its construction of place and the perceptions of visitors from Guangzhou and out of town.The results showed that:“Guangzhou Super Wenheyou”reconstructed nostalgic symbols to recreate contexts of“people+events+objects”,thereby cultivating both material and emotional spaces,and conspired to form a nostalgic consumption space through the interactive feedback mechanism between management,store owners and tourists;most local tourists didn t have positive perceptions of nostalgic experiences;tourists out of Guangzhou,as cultural outsiders,mostly achieved some nostalgic cultural experiences,but were more interested in the nostalgic spots.