图书馆藏文献的IP转化与视觉呈现——以上海图书馆“海上荣光”系列文创为例

IP Transformation and Visual Presentation of Library Collection Documents:Taking the Maritime Glory Series of Cultural and Creative Works of Shanghai Library as an Example

文创IP在文化遗产保护和传承中发挥着重要作用,而视觉呈现的效果是文创IP成功的关键之一。本研究选取上海图书馆馆藏近代文献作为案例,分析了其特点与价值,对其文创IP转化进行研究,探讨了多元化的视觉呈现手段,总结其成功经验与问题。

Cultural and creative intellectual property(IP)plays a significant role in the protection and inheritance of cultural heritage,and visual presentation is one of the key factors for the success of cultural and creative IP.This study selects the collection of modern literature from Shanghai Library as a case study,analyzes its characteristics and values,conducts research on the transformation of its cultural and creative IP,explores diversified visual presentation methods,and summarizes its successful experiences and challenges.