企业数字化转型路径:国内研究现状与探索——基于CNKI和CiteSpace的可视化图谱分析

The path of enterprise digital transformation:current research status and exploration in China——Visual Graph Analysis Based on CNKI and CiteSpace

目前,企业的数字化转型已成为必然趋势,也成为学者们研究的热点。基于CNKI(中国知网)企业数字化转型的文献,采用Cite Space软件进行文献计量分析和文献综述研究。通过关键词共现分析与突现分析,以及文献共被引分析等方法,探究企业数字化转型的现状,探索企业数字化转型路径,并针对研究结论提出了政策建议,为企业数字化转型提供了理论参考和实践建议。

At present,the digital transformation of enterprises has become an inevitable trend,and has also become a hot topic of scholars.Based on the literature of CNKI’s enterprise digital transformation,CiteSpace software is used for bibliometric analysis and literature review.Through keyword co-occurrence analysis and emergence analysis,as well as literature co-citation analysis and other methods,this paper explores the current situation of enterprise digital transformation,explores the path of enterprise digital transformation,and puts forward policy suggestions based on the research conclusions,providing theoretical reference and practical suggestions for enterprise digital transformation.