乡村振兴战略下吉林省农村电商发展的瓶颈及对策

Barriers and Countermeasures of Rural E-commerce Development in Jilin Province under the Rural Revitalization Strategy

分析乡村振兴战略下吉林省农村电商发展面临的瓶颈问题,并提出应对措施。研究发现,吉林省农村电商在市场规模、政府支持力度、农业产业升级和创新能力方面取得了明显进步,但也面临着地理气候恶劣、山区物流体系不健全、金融体系不完善和相关人才欠缺等挑战。针对这些问题,本文提出了深化供应链管理、加强线上推广、创新物流配送技术、加大仓储设施建设、推动农村金融创新、建立电商金融服务平台、提供金融培训、推动高校电商专业培养、调动电商人才积极性以及建立人才评价和奖励机制等对策,为吉林省农村电商的发展提供参考。

This article aims to analyze the bottlenecks faced by rural e-commerce development in Jilin Province under the rural revitalization strategy and proposes corresponding solutions.The research has found that rural e-commerce in Jilin Province has made significant progress in terms of market size expansion,government support,agricultural industrial upgrading,and innovation capabilities.However,it also faces challenges such as adverse geographical and climatic conditions,inadequate logistics system in mountainous areas,imperfect financial system,and a shortage of related talents.To address these issues,this article puts forward measures such as deepening supply chain management,strengthening online promotion,innovating logistics distribution technology,increasing the construction of warehousing facilities,promoting rural financial innovation,establishing e-commerce financial service platforms,providing financial training,promoting e-commerce major training in colleges,mobilizing the enthusiasm of e-commerce talents,and establishing talent evaluation and reward mechanisms.These measures are intended to serve as a reference for the development of rural e-commerce in Jilin Province.