农户专兼业参与乡村旅游发展的影响因素研究--基于福建省的案例

Research on the Influencing Factors of Farmers'Participation Rural Tourism in All-time or in Part-time--Based on the Case of Fujian Province

农户参与乡村旅游,对于增加农户可持续收入,实现乡村共同富裕意义重大。了解农户参与乡村旅游的影响因素有助于更好地发挥农户在乡村旅游发展中的主体作用,可持续地提高农户收入、实现乡村共同富裕。基于对福建省农户的问卷调查数据,利用多项Logit回归分析模型,定量研究农户专兼业参与乡村旅游的影响因素。研究发现:(1)农户参与乡村旅游的意愿较高,但主要以兼业的形式参与;(2)户主年龄、农户家庭人口对农户专业、兼业参与乡村旅游具有显著负向影响;(3)劳动力数量、乡村旅游资源情况、村庄区位等对农户参与乡村旅游具有显著正向影响。进一步分析得出,比较收益与收入风险是农户选择乡村旅游参与模式的主要考虑因素,引导农户专业参与乡村旅游的关键在于平衡好乡村旅游的收益和风险。

Farmers'participation in rural tourism is of great significance for increasing their sustainable income and realizing common prosperity in rural areas.Understanding the factors influencing farmers'participation in rural tourism can help to better harness their leading role in the development of this sector,sustainably improve their income and achieve rural common prosperity.Based on the questionnaire survey data of the farmers in Fujian province and the method of multi-Logit regression analysis,the influencing factors from farmers'participation in rural tourism in professional mode or in part-time mode was studied quantitatively.It is found that:(1)farmers have a high willingness to participate in rural tourism,but mainly in the form of part-time participation;(2)the age of household head,household population have significant negative impacts on the professional and part-time participation of farmers'household.;(3)the number of labor force and the rural tourism resources have significant positive impacts on the professional and part-time participation of farmers'household.Further analysis shows that,the relative benefits and benefits risk are the deep-level reasons for farmers to choose the participation mode of rural tourism.Thereby,the key to guiding farmers to participate in rural tourism is to balance the benefits and risks of rural tourism.