乡村振兴背景下山西省运城市农旅融合发展研究

Research on the Integration of Agriculture and Tourism Development in Yuncheng CIty,Shanxi Province under the Background of Rural Revitalization

以乡村振兴为背景,概述运城市农旅融合发展的现状,分析运城市农业与旅游业相互融合过程中存在的问题,发现主要有精品旅游线路缺乏、特色资源开发不足、景区同质化现象严重、高水平人才匮乏等问题。通过借鉴浙江安吉县鲁家村和陕西礼泉县袁家村的发展经验,提出了产业融合发展、挖掘特色资源、创新农旅融合发展模式、拓宽营销渠道等推动运城市农业与旅游业相结合的对策。

Taking rural revitalization as the background,the current situation of the integrated development of agriculture and tourism in Yuncheng City is pointed out.Through analysis,it was found that the main problems in the integration process of agriculture and tourism in Yuncheng City include a lack of high-quality tourism routes,insufficient development of characteristic resources,serious homogenization of scenic spots,and a shortage of high-level talents.Based on the case studies of Lujia Village in Anji County,Zhejiang Province and Yuanjia Village in Liquan County,Shaanxi Province,this paper proposes strategies to promote the integration of agriculture and tourism in Yuncheng City.Therefore,in order to achieve the above goals,it is necessary to achieve the following aspects:industrial integration development,exploring unique resources,innovating the integrated development model of agriculture and tourism,and expanding marketing channels.