闽南方言外来词视角下泉州华侨文化游客感知元素研究

A Study on the Tourists’Perception Elements of Quanzhou Overseas Chinese Culture from the Perspective of Loanwords in Minnan Dialect

在实施《“十四五”旅游业发展规划》和建设“海丝文化”的背景下,海外华侨与祖国往来日益频繁和密切,华侨寻根旅游已成为国内旅游业尤其是侨乡文化旅游关注的热点。文章基于旅游凝视理论,将“感知元素”引入华侨文化研究领域,选取著名侨乡泉州的华侨文化为感知对象,以闽南旅游归侨为受试样本,通过深度访谈和文本分析,运用ZMET隐喻抽取技术和词频分析法提取14个起始构念、14个连接构念和11个终结构念,识别其共识逻辑链,构建华侨游客对华侨文化感知元素的共识地图,并据此探究闽南华侨文化元素宣传和宜游化的新举措。

Against the backdrop of vigorously implementing the“14th Five Year Plan”for tourism development and building the“Maritime Silk Road Culture”,overseas Chinese have increasingly frequent and close exchanges with their motherland.Root seeking tourism of overseas Chinese has become a hot topic in the domestic tourism industry,especially in the cultural tourism of overseas Chinese towns.Based on the theory of tourist gaze,this paper introduces the“Perception Element”into the field of overseas Chinese culture,and selects the overseas Chinese culture in Quanzhou as the object of perception.Through in depth interviews and text analysis,14 initial constructs,14 connecting constructs and 11 final constructs were extracted by applying Zaltman Metaphor Elicitation Technique(ZMET)and word frequency analysis,and their consensus logical chains were identified accordingly.Building upon these findings,the paper constructs a consensus map of overseas Chinese tourists to the overseas Chinese culture perception elements and probes into the new measures of the publicity of overseas Chinese cultural elements in South Fujian.