国内外影视美术三维特效的技术运用与民族属性的创新表达

The Innovative Expression of National Specificities in the Application of Three Dimensional Special Effects in Domestic and International Films and Televisions

影视美术在影视产品中扮演着至关重要的角色,直接影响着作品的视觉呈现效果。随着三维特效技术的日益成熟,国内外影视美术设计从中获得的支持更加突出,其优势是让电影民族属性表达更为丰富和深刻。文章选取截至2023年全球票房排行榜前30和华语电影票房前30名的影片为案例,以民族文化学为视角,剖析国内外电影利用三维特效表达民族属性的差异性及其所面临的挑战问题,提出三维特效赋能民族属性创新表达的“三元素”和“双提升”策略,以期为国内电影的进一步发展提供参考和借鉴。

Art plays a crucial role in film and television productions which directly affects the visual presentation of the works.With the increasing maturity of 3D special effects technology,the support that films and televisions,both domestically and internationally,are getting even more prominent.One of its advantage is to make the expression of national specificity more rich and profound in films.This article selects top 30 global box office films and top 30 Chinese film box office films in 2023 as case studies,and analyzes the differences in the expression of national specificity by domestic and international films using 3D special effects and the challenges faced,through the lens of ethnoculturology.The article also proposes the“three elements”and“double improvement”strategy for 3D special effects to empower innovative expression of national specificities in order to provide reference for the further development of domestic films.