以北京怀柔为例谈基于网络评价的民宿设计手法

Take Beijing Huairou as an example to discuss the homestay design method based on network evaluation

对北京怀柔地区民宿设计,基于网络评价数据,深入分析了游客偏好与设计元素之间的关联,从用户体验评价、民宿空间布局几个方面综合论述游客评价与民宿设计手法的关系。提出了基于大数据分析的设计优化方法,指出可以通过网络反馈指导民宿设计手法的调整。研究不仅识别了影响民宿评价的关键因素,还通过实例研究展示了设计后的民宿在提升游客满意度和忠诚度方面达到了显著效果,对于解决设计与使用之间的脱节问题具有重要意义,为以后的民宿设计提供了更多的思路。

Based on the network evaluation data,this paper analyzes the relationship between tourists’preference and design elements in the homestay design of Huairou district in Beijing,and comprehensively discusses the relationship between tourists’evaluation and homestay design techniques from the aspects of user experience evaluation and homestay spatial layout.A design optimization method based on big data analysis is proposed,and the adjustment of homestay design techniques can be guided by network feedback.The study not only identified the key factors affecting the evaluation of homestays,but also demonstrated through case studies that the designed homestays have achieved remarkable effects in improving tourist satisfaction and loyalty,which is of great significance for solving the disconnection between design and use.It provides more ideas for the future design of homestay.