红色文化传播视域下安徽省红色旅游发展探讨

Exploration on development strategies of the Red Tourism in Anhui Province under the perspective of spreading the Red Tourism

在旅游市场不断火爆的情况下积极开发旅游资源,将旅游资源优势转化为地方经济发展优势,这是现阶段积极促进地方经济发展的重要举措。红色旅游作为旅游市场的重要类型,在国家政策的引导下有了持续性发展。现如今,许多省份的红色旅游已经具备了一定的规模,且在旅游市场上形成了巨大影响力。就安徽省而言,其红色旅游资源丰富,但是在具体红色旅游发展方面却存在着诸多不足,影响了安徽省红色旅游资源的充分开发和利用,对安徽旅游经济的持续性发展和安徽红色旅游的品牌建设非常不利。在此对安徽红色旅游发展的历程、现状以及态势进行总结,并结合可持续发展理念对其发展策略进行讨论,目的是为安徽红色旅游发展实践提供参考与指导。

As a leading form of tourism in the tourism market,the Red Tourism has been developing sustainably with the guiding of the government.So far,the Red Tourism has had a certain scale in a number of provinces and plays a significant role in the tourism market.There are abundant resources of the Red Tourism in Anhui Province,Meantime,there exist many advantages in this aspect,which have an impact on the exploration and use of the Red Tourism resources there,negatively influencing the sustainable development of the local tourist economy and the brand building of the Red Tourism in Anhui Province.The paper summarizes the developing process,the present situation and trend of the Red Tourism in Anhui Province,and analyses its development strategies based on the concept of sustainable development,aiming to provide some practical reference and guidance.