数字经济背景下皮革服装企业商业创新模式探索

Exploration of Business Innovation Models of Leather Garment Enterprises under the Background of Digital Economy

数字经济背景下,皮革服装企业如何在新的市场环境下得到发展,建立更为创新的商业模式以应对市场环境变化显得尤为重要。本文立足数字经济发展特征及皮革服装行业现状,分析皮革服装企业商业模式创新的重要性,并探讨皮革服装企业商业模式创新路径,以提高企业的竞争力和盈利能力,为未来的不确定性做好准备,并在整个行业中产生积极的影响。

In the context of the digital economy,it is particularly important for leather garment enterprises to devel⁃op in the new market environment and establish more innovative business models to cope with changes in the market environment.Based on the characteristics of the development of the digital economy and the current situation of the leather garment industry,this paper analyzed the importance of business model innovation of leather garment enterpri⁃ses,and discussed the business model innovation path of leather garment enterprises,so as to improve the competi⁃tiveness and profitability of enterprises,prepare for future uncertainties,and have a positive impact on the leather gar⁃ment industry.