乡村振兴背景下农村公共文化新型供给机制研究——基于“自主文化社会”的视角

Research on the New Supply Mechanism of Rural Public Culture under Rural Revitalization:Based on the Perspective of“Independent Cultural Society”

着力推动“形神”相融,是乡村振兴背景下农村公共文化建设的重要任务。当前农村公共文化供给结构基本形成,但其“形散”乃至“神散”的问题逐渐显现。推进农村公共文化供给“形神”相融,迫切需要建设一个新型供给机制。由乡村文艺自组织、村两委组织、村民小组村贤理事会和农民家庭等自主参与集合而成的农村“自主文化社会”中,行政化供给错位为其创造发展空间,市场化供给缺位为其提供发展机遇,互助文化延续为其营造参与氛围,家庭代际连接为其赋予经济基础。农村“自主文化社会”作为一种新型公共文化供给机制,能够释放成本低廉、内容丰富、辐射面广的“高福利”简约治理成效,除有公益性与市场性、乡土性与现代性、创新性与融合性、自主性与组织性等复合性内在特质的“硬支撑”外,还与乡村社会关系良性互动的“软保障”密切相关。厘清农村“自主文化社会”这一新型公共文化供给机制,对推动农村公共文化供需动态平衡,避免多中心、“形神”不融合供给弊端,具有重要的理论价值和实践意义。

Advancing the integration of“form and spirit”is a pivotal task in the construction of rural public culture amidst the backdrop of rural revitalization.Presently,the supply structure of rural public culture is largely in place,yet issues of“formal fragmentation”and even“spiritual disintegration”are increasingly noticeable.To foster the unification of“form and spirit”in the supply of rural public culture,there is an immediate need to establish a novel supply mechanism.The rural“independent cultural society,”an entity formed through the self-organization of rural literary and artistic groups,the village committees,the village elites council,and the active participation of farmer families,capitalizes on the misalignment of administrative supply to create opportunities for growth.The absence of market-oriented supply opens doors for its development,the perpetuation of a culture of mutual aid fosters an environment of participation,and the intergenerational bonds within families provide it with an economic base.As a pioneering public cultural supply mechanism,the rural“independent cultural society”can deliver the straightforward governance benefits of“high welfare”at a low cost,with a diverse supply of public culture and broad reach.It not only offers“solid support”through the intricate interplay of public welfare and market dynamics,vernacular and modernity,innovation and integration,and autonomy and organization,but it also ensures“soft security”through positive engagement with rural social relations.Clarifying the new public cultural supply mechanism of the rural“independent cultural society”holds significant theoretical value and practical importance.It is instrumental in promoting a dynamic equilibrium in the supply and demand of rural public culture and in circumventing the shortcomings associated with a“multi-center”approach and the non-integrated supply of“form and spirit.”