契合与进路:场景赋能思想政治教育话语传播的双重审思

Alignment and Approach:Dual Reflection on Scene EmpoweringIdeological and Political Education Discourse Dissemination

当下,数智技术迭代聚合,虚拟现实深度交织,数字强力赋权,算法嵌入异化,思想政治教育话语传播质效之“危”和技术赋能之“机”并存。在此背景下,场景凭借其强大的交互连接力、情境再现力、沉浸体验力、服务适配力或可成为提升思想政治教育话语传播质效的实践突围之策,以契合话语传播场域变迁的价值之需、话语传播方式创新的实践之需和话语传播旨归达成的现实之需。充分利用场景技术建构可视化、高沉浸和强感染的话语传播场景,实现具身化、泛在化和智慧化的话语叙事生态,既是思想政治教育话语传播的未来图景,也是提升其质效的应然选择。在场景赋能的话语传播实践中,应从价值赋意与场景创设协调互契、现实场景与虚拟场景衔接融通、角色履行与素养提升双维并进、以人为本与技术为用互为助益几个方面着力,以更好地助力于思想政治教育话语传播的提质增效。

At present,the“risk”of quality and effectiveness of ideological and political education discourse communication and the“opportunity”of technology empowerment coexist with the digital intelligence technology iteration aggregation,the deep interweaving of virtual reality,the powerful empowerment of digital technology and the alienation of algorithm embedding.With its powerful interactive connectivity,situation reproduction,immersive experience and service adaptability,the scene may become a practical breakthrough strategy to improve the quality and effectiveness of discourse communication in ideological and political education so as to meet the needs of the era when the field of discourse communication changes,the practical needs of discourse communication innovation and the value needs of realizing the purpose of discourse communication.Making full use of scene technology to construct visual,highly immersive and highly infectious discourse communication scenes and achieving embodied,ubiquitous and intelligent discourse narrative ecology is not only the future picture of ideological and political education discourse communication,but also the appropriate choice to improve its quality and effectiveness.In the discourse communication practice of scene empowerment,in order to better help to improve the quality and efficiency of ideological and political education discourse communication we should focus on the following aspects:the coordination of value meaning and scene creation,the connection and integration of real scene and virtual scene,advancing together in the dual dimension of role performance and quality improvement,and the mutual benefit of people-oriented and technology utilization.