“凝聚组织”与“知识武器”:中国共产党早期党刊马克思主义传播的功能表征

“Cohesive Organization”and“Knowledge Weapon”:The Functional Characterization of the Spread of Marxism in the Early Party Journal of the Communist Party of China

党刊作为“机关”的历史出场形塑着其自身的功能。以《共产党》《新青年》季刊为代表的中共早期党刊的马克思主义传播具有“凝聚组织”和“知识武器”的双重功能表征。在“凝聚组织”方面,党刊在生产马克思主义内容的同时,也生产该内容的消费主体,促进了组织队伍的壮大;党刊通过外部话语的排斥与内部话语的净化构建起马克思主义的话语合法性,增进了组织成员对组织的认同度;由于党刊在文本形式与遣词造句上的群体性取向,具备了产生“马克思主义共同体”的阅读效果。在“知识武器”方面,党刊通过融合式的话语策略与隐喻式的修辞方式对马克思主义进行知识转化,并建立起“党刊—中共党员—工农群众”的马克思主义信息流通模式,通过“两级传播”的方式使马克思主义被群众掌握,进而将理论变为物质力量。

The historical appearance of the Party magazine as an“organ”shapes its own function.The dissemination of Marxism by Party journals represented by CommunistParty and NewYouth has the dual functions of“cohesion organization”and“knowledge weapon”.In the aspect of“cohesion organization”,the party journal not only produces Marxist content,but also produces the consumption subject of the content,which promotes the growth of the party organization team.The Party journal builds the legitimacy of Marxist discourse through the exclusion of external discourse and the purification of internal discourse,and enhances the recognition of organization members to the organization.Because of the group orientation in text form and wording,the party journal has the reading effect of“Marxist community”.In terms of knowledge“weapon”,communist party through the integration of discourse strategies and metaphor rhetoric way of knowledge transformation of marxism,and establish a“communist party-the communist party-the masses of workers and peasants”marxism information flow model,through the way of“two levels of communication”to make marxism was mastered by the masses,and then turn theory into material force.